February 2016

China’s Rebranding Trick: The Maritime Silk Road

“What’s in a Name?”asks William Shakespeare, while penning his famous “Romeo and Juliet”.  Contrary to gentle Juliet’s assertion “that which we call a rose, By any other name would smell as sweet”, the harsher realities of geostrategy indicate that there is, indeed, a great deal in a name. The contemporary mandarins of the People’s Republic of China appear to have taken this to heart in their espousal and extensive branding of what has been named the ‘Maritime Silk Route’ within the ‘One Belt One Road’ initiative.   

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